I'm sure most of you are familiar with Jamie from his Naked Chef books & TV show. Let's face it, the guy is simply very marketable as a celebrity chef. He's young, good looking and personable and his approach to cooking has kept with a consistent and accessible theme; keep it simple, fun & delicious.
What you may not know, is that he has also made healthy eating as a pet cause and has been active and effective in promoting it, especially in regards to children.
If you haven't watched his Eat to Save Your Life videos on You Tube I highly recommend taking 45 minutes out of your day to see it.
In 2005 he began a campaign to improve the meals in the British school system and now he has turned his attention to American school meals.
Of course, how do you bring an issue to the attention of the American people? You do it on TV. Take a look.
It premieres Friday March 26th on ABC and you can read more about it on his website.